Following the New Jinbei Jet by JTA, there’s been another special livery announcement in Japan, this time from Skymark Airlines.
On March 10, 2017, Skymark Airlines announced that it would become one of the official sponsors of Fukuoka Softbank Hawks, a Japanese professional baseball team. Following that, yesterday – on March 15, 2017 – it announced that one of its aircraft would be decorated in connection with the sponsorship.
Taka Girl Jet
The sponsorship contract came into effect yesterday when Skymark Airlines cabin crew threw the first pitch in a Fukuoka Softbank Hawks vs. Tokyo Giants baseball game.
As for the special aircraft livery, it is titled “Taka Girl Jet” after a name used for girls cheering for the team. The aircraft will wear pink markings on both of its sides. While it will not be a full special livery, the special markings will cover a better part of the rear part of the aircraft’s fuselage.
The livery is expected to be around from mid-May until the end of the baseball season, and the aircraft to be repainted is expected to be JA73NJ. The aircraft will be used on routes throughout Skymark’s network.
Thematic Onboard Service
Besides just applying the markings to the aircraft exterior, the onboard service will be customized as well.
The aircraft will feature special “Taka Girl” seat covers, and the official song of Fukuoka Softbank Hawks will be played during boarding and deboarding.
Also, the cabin crew will be serving customers in “Taka Girl” uniforms instead of the regular Skymark uniforms. Finally, customers will receive a clear file with the theme, and will have the chance to buy “Taka Girl” souvenirs.
While the number of “real” special liveries in Japan went down over the years, it is good to see airlines applying at least smaller special markings on a regular basis. On top of that, it is great to see Skymark going one step beyond, and also customizing the onboard experience.
I am looking forward to seeing this aircraft at Haneda airport soon!